Screenshots for Custom Product Pages
A different first impression for every keyword. Pick a search term: the custom page leads with the screen that answers it.
What the stores allow
- Up to 70 pages per appEach Custom Product Page has its own screenshots, app previews and promotional text, in every language of your listing.
- Shown for keywordsAssign keywords to a page and the App Store can show it in search for them, instead of your default page.
- A/B testsProduct Page Optimization tests up to 3 alternative pages against your default, one test at a time, for up to 90 days.
- Google Play: 50 custom listingsEach targets countries, search keywords, ad traffic or lapsed users with its own graphics and text.
Sources: Apple, Custom product pages · Apple, Product page optimization · Play Console Help, Custom store listings. Checked 28 October 2026.
Variants in Storeglow
| Variant | Store | Folder in the export |
|---|---|---|
| Custom Product Page | App Store | App Store Custom Product Pages/ |
| A/B test (App Store) | App Store | App Store Product Page Optimization/ |
| Custom store listing (Google Play) | Google Play | Google Play Custom Store Listings/ |
| Store listing experiment (Google Play) | Google Play | Google Play Store Listing Experiments/ |
Each variant gets its own folder by language and size, for example App Store Custom Product Pages/Savings goals/en-US/iPhone 6.9in 1320x2868/01.png. Variant sets per plan: Free: none · Launch Pass: 3 · Pro: unlimited.
Compared with other tools: Storeglow vs AppScreens · Storeglow vs Screenhance
Questions
What are Custom Product Pages?
Extra versions of your App Store page, up to 70 per app, each with its own screenshots, app previews and promotional text. Each one has its own link for ads and campaigns, and keywords you assign can bring it up in App Store search instead of your default page.
Do Custom Product Pages go through App Review?
Yes. Their screenshots and text are reviewed, but you can submit them on their own, without a new version of the app.
How do I make screenshots for many Custom Product Pages?
In Storeglow, a variant starts as your main set and keeps only what you change: which screens and in what order, captions, colours or the whole template. A new screenshot in the main set reaches every variant that doesn't replace it, so updating ten pages is one change.
How are Custom Product Pages different from A/B tests?
A Custom Product Page is a page of its own that people reach through a link or a keyword. An A/B test (Product Page Optimization) shows up to 3 alternative versions of your default page to a share of visitors for up to 90 days, and tells you which converts better. Storeglow makes screenshot sets for both.
Which Storeglow plan includes variants?
Free: none · Launch Pass: 3 · Pro: unlimited. Variants cover App Store Custom Product Pages and A/B tests as well as Google Play custom store listings and experiments.